When it comes to strategic brand consultancy, I guide individuals, as well as enterprises through the complexities of brand positioning and identity, brand development, communication, and brand engagement.

For providing holistic and sustainable solutions, tailored to each client’s needs, I prepare and guide through comprehensive workshops and develop the brand strategy in alignment with the client in hindsight. 

Coming from a legal background, my approach is very structured, well-founded and critical. At the same time I foster a very creative, open-minded, and interactive working environment for the best possible outcome.

Once the emotional brand positioning is set, it not only allows to tailor a perfectly aligned design,
it also serves as a very clear guidance for the client’s (aka the brand’s) future.

WHAT:

—    brand positioning (personality, values, purpose, tonality)

—    brand audit (trends, competition, external & internal perception, look & feel)

—    employer branding & brand engagement

—    brand toolkit (vision, mission, manifest, brand guide)

—    naming, headlines, claims